VNRs (Video News Release):
 Video New Release is a media release in video form paid for by corporate sponsors and then distributed to television stations around the country to be included in local newscasts. VNRs are, in effect, paid advertisements in a news format, and when they are well made, it is almost impossible to distinguish them from a regular news segment. Fortune 500 companies create VNRs to inform the public about their latest product research, and, in the last decade, a growing number of small companies have begun to use them as an effective public relations tool.